Our Story
The Granola Family was born from two dreams: first, to start a business that would grow together with our young family; and second, to make a Paleo, grain- and gluten-free, minimally processed, nutritious, irresistible granola we knew was possible but could not find in any store.
We always wanted to start a business where we were making something tangible and real. We have backgrounds in management consulting and technology (along with a few other career blips), and we couldn’t shake the feeling that there was something missing from our work lives - we sat at our computers all day, took calls, and never felt that the work we were doing was meaningful. It was tough feeling that we couldn’t include our children in what we did every day. We wanted them to learn real-world skills like accounting, cooking, conversation, community-building, organization, and planning. This business would be the best of all worlds.
We made at least 1,000 batches in those early days as we relentlessly perfected our ingredients, process, and spice mixes to produce our four signature granola flavors: Vanilla Almond Crunch, Peanut Brittle, Brownie Brittle, and Gingerbread Spice. Our family, friends and neighbors tried every single batch as we experimented, tested, and improved our recipes until we were satisfied that they’re perfect as they are.
Not only is our granola uniquely delicious, but it is at least twice as nutritious as your leading brand of granola bars available. We have, on average, double the amounts of fiber, protein, and iron in each serving, and a rich spectrum of nuts and seeds to ensure your gut microbiome gets its fill. We never use grain or oats as filler, and the ingredients are always real and paleo-friendly. The granola is chopped and dehydrated for minimal processing, maximum fiber delivery, and the lightest and crispiest granola clusters you’ve ever had.
Meet the Granola Family
-
Sarah
Chief Granola Enthusiast
-
Hector
Chief Granola Taster
-
James
Chief Heat Sealer Technician
-
William
Chief of Quality Control
-
Mia
Chief of Security
-
Sunniva
Chief Happiness Officer
Our Values
Nutrition First
On average, our granolas have twice as much fiber, protein, and iron in them per serving as the leading brands do. We never use oats or grains as cheaper fillers, so all our granolas are naturally gluten- and grain-free and packed with flavor. You will never find Flour, Canola Oil, Soy Lecithin, Baking Soda, Preservatives, “Natural Flavors”, or any of those unreal ingredients in our granolas. We only use unrefined coconut oil and pure organic maple syrup to hold it together; everything else is nuts, seeds, spices, and vanilla extract.
We will never sacrifice nutrition for cost - every bag is packed full of good-for-you, real ingredients you can feel good feeding you and your family (we enjoy our granola nearly every day).
Speaking of which…
Community and Family
Whether your family is biological or found, we believe in the power of connection and relationships. A portion of every sale is donated to United Community, an organization dedicated to helping neighbors and families local to our base of operations in Fairfax County, Virginia.
Uncompromising Quality
We source organic ingredients whenever possible, and spot test every single batch to ensure perfection. There were many decision points along the way where we had to choose if we would sacrifice quality for cost, and we chose not to. Our prime directive was to ensure we would always feel good sharing the food we make with the people we love. To do that, we had to ensure we were getting the freshest and realest ingredients possible. Our granola will always pass our highest standard: “Would you feed this to your kids?” You will never find preservatives or other additives here. It’s freshly made and carefully packed so you get the best we have to offer.
Sustainability
We source local Virginia ingredients whenever possible, and work hard to minimize waste in packaging and production by using unbleached boxes, kraft-backed packages, and recyclable black ink whenever possible.
